DigitalCrabsReply AUDIT

Case studies

Anonymized dossier previews

Real LCRE scores from Gulf South home-service markets — business names stripped, numbers intact. Each card links the score ring to the competitor gap we send in cold outreach.

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Plumbing · Houston

Houston Plumbing #1

57/ 100Score
Weakest pillarGoogle presence
Google45/100
Website75/100
Competitive50/100

Map Pack leaders in Houston plumbing average 400+ Google reviews — and their sites convert mobile searchers yours doesn't.

Fix: Website quality is the leak. Mobile CTA, local landing pages, and Map Pack alignment close it first.

HVAC · Dallas

Dallas HVAC #1

63/ 100Score
Weakest pillarWebsite quality
Google90/100
Website15/100
Competitive83/100

Baker Brothers has 4,100 Google reviews to your 3,200 — and their site converts mobile searchers yours doesn't.

Fix: Website quality scored 15/100. Mobile CTA, local landing pages, and Map Pack alignment — that's where calls leak.

Roofing · New Orleans

New Orleans Roofing #1

43/ 100Score
Weakest pillarWebsite quality
Google45/100
Website35/100
Competitive50/100

Map Pack leaders in New Orleans roofing carry 200+ reviews with fast-loading mobile sites — yours isn't in the conversation yet.

Fix: Google presence and website quality both lag. Reviews, mobile CTA, and local landing pages come first.

HVAC · Austin

Austin HVAC #1

57/ 100Score
Weakest pillarGoogle presence
Google45/100
Website75/100
Competitive50/100

Round Rock and Austin Map Pack leaders average 300+ reviews with clear emergency CTAs above the fold.

Fix: Google presence is the gap. Review velocity and Map Pack alignment beat another homepage redesign.

HVAC · San Antonio

San Antonio HVAC #1

55/ 100Score
Weakest pillarGoogle presence
Google45/100
Website70/100
Competitive50/100

San Antonio HVAC Map Pack slots go to operators with 500+ reviews and sub-3s mobile load times.

Fix: Website quality and Google presence tie for the leak. Mobile speed and review velocity move the needle.

Electrical · Houston

Houston Electrical #1

60/ 100Score
Weakest pillarGoogle presence
Google45/100
Website85/100
Competitive50/100

Midtown Houston electricians with Map Pack visibility average 250+ reviews and same-day booking CTAs.

Fix: Google presence scored lowest. Review velocity and Map Pack alignment beat another service page.

HVAC · Louisiana

Louisiana HVAC #1

93/ 100Score
Weakest pillarWebsite quality
Google90/100
Website90/100
Competitive100/100

Keith Air is gaining review velocity fastest — 650 reviews and climbing while you hold 2,100.

Fix: You're winning on paper — site performance and duplicate content are the one leak worth closing.

Pest Control · Austin

Austin Pest Control #1

64/ 100Score
Weakest pillarWebsite quality
Google90/100
Website15/100
Competitive86/100

ABC Home & Commercial has 2,200 Google reviews to your 1,800 — and their site converts mobile searchers yours doesn't.

Fix: Website quality scored 15/100. Mobile CTA, local landing pages, and Map Pack alignment — that's where calls leak.

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